Description: In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.
Source: eMarketer.com
Date: JAN 31, 2019
Link: https://www.emarketer.com/content/esports-disrupts-digital-sports-streaming?ecid=NL1001
Questions for discussion:
- Summarize what is happening in this industry.
- What advice is being presented to marketers?
- Do you agree with this advice?
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